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Benefits Of The Development Of Tourist Products In Perła – Browary Lubelskie S.A

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  • Mazurek-Kusiak, Anna

Abstract

Subject and purpose of work: The aim of the paper is to present and evaluate tourist products created in Perła - Browary Lubelskie S.A. Materials and methods: The research used the technique of a diagnostic survey based on a standardized direct interview. The interview was conducted among 311 tourists visiting Perła Brewery in 2017. The research was supplemented by the method of observation and a direct interview with the Perła Apartment manager. Results: The activity of the Perła Cinema (80,26%) and the functioning of the underground tourist route (66,81%) were highly assessed. Tourists appreciate the atmosphere of sightseeing (75,66%) and professional guides (69,03%). Conclusions: Perła – Browary Lubelskie S.A. is an example of a company that can reconcile production functions with tourism and culture. By making an underground tour available to visitors and organizing a free outdoor cinema, it promotes its products and strengthens the brand awareness among customers.

Suggested Citation

  • Mazurek-Kusiak, Anna, 2019. "Benefits Of The Development Of Tourist Products In Perła – Browary Lubelskie S.A," Economic and Regional Studies (Studia Ekonomiczne i Regionalne), John Paul II University of Applied Sciences in Biala Podlaska, vol. 12(1), March.
    • Handle: RePEc:ags:plecrs:292029
    DOI: 10.22004/ag.econ.292029
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    Keywords

    Industrial Organization;

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