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Effects of Consumption Competency and Food Safety Perception on Concern about the Origin of Agrifood

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  • Kim, Jisu

Abstract

This study aims to estimate the effects of consumption competency (agrifood purchase competency & eating habit competency) and agrifood safety perception on the concern about the origin of agrifood. A structural equation model (SEM) is applied to the 2020 Consumer Behavior Survey for Food data by the Korea Rural Economic Institute (KREI). The results are: Consumption competency affects not only the perception of agrifood safety but also the concern about the origin of agrifood. The perception of safety on domestic agrifood shows a statistically positive relationship with the information utilization ability and the priority on agrifood safety. Unlike earlier studies, there exists a negative relationship between the ability to use agrifood labeling and the perception of agrifood safety, and a positive relationship between the ability to use agrifood information and the safety perception of imported agrifood.

Suggested Citation

  • Kim, Jisu, 2022. "Effects of Consumption Competency and Food Safety Perception on Concern about the Origin of Agrifood," Journal of Rural Development/Nongchon-Gyeongje, Korea Rural Economic Institute, vol. 45(1), March.
    • Handle: RePEc:ags:jordng:330833
    DOI: 10.22004/ag.econ.330833
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