IDEAS home Printed from https://ideas.repec.org/a/ags/jordng/330831.html
   My bibliography  Save this article

Analysis of Factors Influencing Agri-food Exporters’ Participation in Online Exports and Intentions of Investment in Digital Technology

Author

Listed:
  • Lee, Douyoung

Abstract

This study investigates factors influencing agri-food exporters’ participation in online exports and investment intention in digital technology. We surveyed 295 agri-food exporters to examine their use of digital technology. The results show that the characteristics of exporters, such as the proportion of sales to importers, whether to sell fresh agri-food or not, their heads’ age and educational levels, were related to the exporters’ decision making. Also, positive relationships are found between attitudes toward digital technology (technological understanding, prospects, and self-capability evaluation), exporters' online participation, and investment intention. The key findings indicate that support customized for agri-food exporters’ conditions and enhanced understanding and utilization of digital technology are essential for their online exports and investment in digital technology.

Suggested Citation

  • Lee, Douyoung, 2022. "Analysis of Factors Influencing Agri-food Exporters’ Participation in Online Exports and Intentions of Investment in Digital Technology," Journal of Rural Development/Nongchon-Gyeongje, Korea Rural Economic Institute, vol. 45(1), March.
    • Handle: RePEc:ags:jordng:330831
    DOI: 10.22004/ag.econ.330831
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/330831/files/RE45-1-01.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.330831?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jordng:330831. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/kreinkr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.