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COVID-19 and Changes in Consumers’ Willingness to Pay for Organic Food

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  • Kim, Jeonghwan

Abstract

The COVID-19 has changed consumer consumption patterns. This study aims to analyze the degree of exogenous effects of the pandemic on consumers' organic food consumption patterns. It uses the Consumer Behavior Survey for Food and explores whether the COVID-19 has impacted relative price premium for organic products. Our analysis shows that the pandemic has increased the willingness to pay for organic products from 1.3%p to 2.1%p. Households with higher incomes are willing to pay for organic products after the pandemic outbreak. While families with higher health interest have significantly increased the premium for organic products, those with relatively less health interest have reduced the price premium.

Suggested Citation

  • Kim, Jeonghwan, 2021. "COVID-19 and Changes in Consumers’ Willingness to Pay for Organic Food," Journal of Rural Development/Nongchon-Gyeongje, Korea Rural Economic Institute, vol. 44(4), December.
    • Handle: RePEc:ags:jordng:330829
    DOI: 10.22004/ag.econ.330829
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