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Development and Measurement of the Index of Agrifood Consumer Competency Index

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  • Lee, Kyeiim

Abstract

The purpose of this study is to develop an ‘Agrifood Consumption Competency Index’ with the reference of the ‘Consumer Competency Index’ & ‘Consumer Market Performance Indicator’ calculation methodology then measure the ‘Agrifood Consumption Competency Index’ by a consumer survey. Agrifood consumption goes through a series of steps starting from the selection of the product, purchase, eating and leading to nutrition ingestion. Accordingly, the ‘Agrifood Consumption Competency Index’ is classified into the ‘Agrifood Purchase Competency Index’, ‘Eating Habit Competency Index’ and ‘Agrifood Damage Relief Competency Index’. The result came out each for the ‘Agrifood Purchase Competency Index’ from 6.4 points to 6.6 points, the ‘Eating Habit Competency Index’ 7.3 points and the ‘Agrifood Damage Relief Competency Index’ 5.0 points of ideal condition total 10 points. By combining the weight of each classification, the total result ranged from 6.2 points to 6.5 points.

Suggested Citation

  • Lee, Kyeiim, 2014. "Development and Measurement of the Index of Agrifood Consumer Competency Index," Journal of Rural Development/Nongchon-Gyeongje, Korea Rural Economic Institute, vol. 37(3), September.
    • Handle: RePEc:ags:jordng:330630
    DOI: 10.22004/ag.econ.330630
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