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Branded Agricultural Products & Certification Systemin Japan : A Case Study on the Kagosima Gurobuta(Black Pig) Brand

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  • Kim, Sunggak

Abstract

Because of its product characteristics, pork is said to be comparatively difficult to make a strong brand and, even after a brand is established, the price gap among the brands is not as significant as beef. Under this situation, the Kagosima Gurobuta has succeeded in developing a celebrated brand and have reached the top of branded porks. In this paper, the brand development of the Kagosima Gurobuta, which is a result of product differentiation in the process of production & distribution and marketing activities to keep the differentiation throughout the distribution channel, is analyzed mainly focusing on the product differentiation and certification system.

Suggested Citation

  • Kim, Sunggak, 2003. "Branded Agricultural Products & Certification Systemin Japan : A Case Study on the Kagosima Gurobuta(Black Pig) Brand," Journal of Rural Development/Nongchon-Gyeongje, Korea Rural Economic Institute, vol. 26(3), October.
    • Handle: RePEc:ags:jordng:288191
    DOI: 10.22004/ag.econ.288191
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    Keywords

    Livestock Production/Industries;

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