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Satisfaction Evaluation Of Milk Handlers By Southern U.S. Dairy Farmers

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Author Info

  • Sayers, Dave M.
  • Kilmer, Richard L.
  • Lee, Jonq-Ying
  • Flambert, Anouk M.
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    Abstract

    An ordered probit model is used to investigate the factors that determine post-choice satisfaction of southeastern U.S. dairy farmers with their milk handlers. The impact on farmer satisfaction of milk handler attributes, farm/farmer characteristics, and farm location is tested. Results support the hypothesis that mailbox price and the quality of service provided by milk handlers have a positive effect on satisfaction levels. Bargaining-operating cooperatives are negatively associated with farmer satisfaction when contrasted against independently owned milk handlers and bargaining-only cooperatives. Choice and the ability to switch milk handlers are also important determinants of farmer satisfaction.

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    File URL: http://purl.umn.edu/15124
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    Bibliographic Info

    Article provided by Southern Agricultural Economics Association in its journal Journal of Agricultural and Applied Economics.

    Volume (Year): 28 (1996)
    Issue (Month): 02 (December)
    Pages:

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    Handle: RePEc:ags:joaaec:15124

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    Web page: http://www.saea.org/jaae/jaae.htm
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    Related research

    Keywords: Bargaining-only cooperative; Bargaining-operating cooperative; Dairy; Proprietary milk handler; Satisfaction; Livestock Production/Industries;

    References

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    1. Liebrand, Carolyn & Carley, Dale H. & Ling, K. Charles, 1991. "Southern Dairy Farmers' Evaluation of Milk Handlers," Research Reports 51568, United States Department of Agriculture, Rural Development Business and Cooperative Programs.
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    Cited by:
    1. Hueth, Brent & Taylor, Christopher W., 2013. "Spatial Competition in Agricultural Markets: A Discrete-Choice Approach," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150506, Agricultural and Applied Economics Association.
    2. Arcas-Lario, Narciso & Martín-Ugedo, Juan Francisco & Mínguez-Vera, Antonio, 2014. "Farmers’ Satisfaction with Fresh Fruit and Vegetable Marketing Spanish Cooperatives: An Explanation from Agency Theory," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 17(1).

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