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Mandarin Market Segments Based on Consumer Sensory Evaluations

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Author Info

  • Campbell, Benjamin L.
  • Nelson, Robert G.
  • Ebel, Robert C.
  • Dozier, William A.
  • Campbell, Julie H.
  • Woods, Floyd M.

Abstract

Ninety-five consumers in seven grocery stores tasted unidentified peeled sections of three mandarins (a tangerine, a satsuma, and a clementine), and provided demographic and purchase information. Forty-four percent of the respondents preferred tangerines, 34 percent satsumas, and 22 percent clementines. The probability of preferring each of type of mandarin was estimated from internal quality analysis of paired samples, as well as from demographic and purchase responses. Model simulations were used to recommend harvest standards for satsumas based on Brix-to-acid ratios.

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Bibliographic Info

Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 39 (2008)
Issue (Month): 3 (November)
Pages:

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Handle: RePEc:ags:jlofdr:55983

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Web page: http://fdrs.ag.utk.edu/
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Related research

Keywords: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety;

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