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Mandarin Market Segments Based on Consumer Sensory Evaluations

Author

Listed:
  • Campbell, Benjamin L.
  • Nelson, Robert G.
  • Ebel, Robert C.
  • Dozier, William A.
  • Campbell, Julie H.
  • Woods, Floyd M.

Abstract

Ninety-five consumers in seven grocery stores tasted unidentified peeled sections of three mandarins (a tangerine, a satsuma, and a clementine), and provided demographic and purchase information. Forty-four percent of the respondents preferred tangerines, 34 percent satsumas, and 22 percent clementines. The probability of preferring each of type of mandarin was estimated from internal quality analysis of paired samples, as well as from demographic and purchase responses. Model simulations were used to recommend harvest standards for satsumas based on Brix-to-acid ratios.

Suggested Citation

  • Campbell, Benjamin L. & Nelson, Robert G. & Ebel, Robert C. & Dozier, William A. & Campbell, Julie H. & Woods, Floyd M., 2008. "Mandarin Market Segments Based on Consumer Sensory Evaluations," Journal of Food Distribution Research, Food Distribution Research Society, vol. 39(3), pages 1-13, November.
    • Handle: RePEc:ags:jlofdr:55983
    DOI: 10.22004/ag.econ.55983
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    Cited by:

    1. Hammad Badar & Azhar Abbas & Khalid Mushtaq & Thomas Dogot & Philippe Lebailly & Yenny Katherine Parra-Acosta & Hossein Azadi & David López-Carr, 2023. "Unravelling Consumer Preferences and Segments: Implications for Pakistan’s Mandarin Industry Development through Market Relocation," Land, MDPI, vol. 12(5), pages 1-18, April.

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