Advanced Search
MyIDEAS: Login to save this article or follow this journal

Expanding Farm-Fresh Direct-Marketing Opportunities in the 21st Century

Contents:

Author Info

  • German, Carl L.
  • Toensmeyer, Ulrich C.
  • Hopkins, Turner
  • VanVranken, Richard
  • Smith, Linda
Registered author(s):

    Abstract

    Direct-marketing and agri-tourism businesses have recently begun to promote their businesses using stand-alone websites allowing them to tap into a larger customer base. This has created a need for direct farm markets to identify the products and services consumers are demanding from online sources. This project proposes to conduct an online survey of consumer preferences in buying direct from the farmer vs. the types of products consumers are seeking on the Internet. Our hypothesis is that the use of stand-alone web sites limit the number of consumers that farm marketers are reaching due to the time and expense involved in keeping them updated. This online survey will collect information useful in describing how farm marketers can use the Internet to increase their customer base and individual profits.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://purl.umn.edu/55627
    Download Restriction: no

    Bibliographic Info

    Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

    Volume (Year): 39 (2008)
    Issue (Month): 1 (March)
    Pages:

    as in new window
    Handle: RePEc:ags:jlofdr:55627

    Contact details of provider:
    Web page: http://fdrs.ag.utk.edu/
    More information through EDIRC

    Related research

    Keywords: Marketing;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:55627. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.