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Retail Buyers' Expectations Concerning The Growth Of Value-Added Produce And Perceptions Of The Importance Of Promotional Vehicles Used To Sell Value-Added Produce

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  • Wolf, Marianne McGarry

Abstract

The research was conducted through the use of a telephone survey of produce retail buyers during a two-year period, May 1996 through May 1998. This research shows that retail buyers expect value-added produce sales to continue to increase and that they rate promotional vehicles, related to pricing, as important factors in increasing their willingness to carry a value-added produce product. Branding is somewhat important in increasing their willingness to carry a value-added produce product.

Suggested Citation

  • Wolf, Marianne McGarry, 1999. "Retail Buyers' Expectations Concerning The Growth Of Value-Added Produce And Perceptions Of The Importance Of Promotional Vehicles Used To Sell Value-Added Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(1), pages 1-4, March.
    • Handle: RePEc:ags:jlofdr:26780
    DOI: 10.22004/ag.econ.26780
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    Keywords

    Consumer/Household Economics;

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