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A Comparison of Attitudes Toward Food and Biotechnology in the U.S., Japan, and Italy

Author

Listed:
  • Wolf, Marianne McGarry
  • Bertolini, Paola
  • Shikama, Izumi
  • Berger, Alain

Abstract

This research compares the attitudes of consumers in the United States, Italy and Japan toward food characteristics. The U.S. and Japanese consumers had relatively positive attitudes toward genetically modified food, while the Italian consumer had relatively negative attitudes. The Italian consumer was least likely to be familiar with genetically modified food. They rated organic higher than the U.S. consumer and they appeared to understand the meaning of the term organic better than the U.S. consumers. The U.S. and Japanese consumers were more concerned with freshness and value while the Italian consumers were concerned about the environment and local food.

Suggested Citation

  • Wolf, Marianne McGarry & Bertolini, Paola & Shikama, Izumi & Berger, Alain, 2012. "A Comparison of Attitudes Toward Food and Biotechnology in the U.S., Japan, and Italy," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(1), pages 1-10, March.
    • Handle: RePEc:ags:jlofdr:139462
    DOI: 10.22004/ag.econ.139462
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    Cited by:

    1. Shahida Anusha Siddiqui & Zarnab Asif & Misbah Murid & Ito Fernando & Danung Nur Adli & Andrey Vladimirovich Blinov & Alexey Borisovich Golik & Widya Satya Nugraha & Salam A. Ibrahim & Seid Mahdi Jafa, 2022. "Consumer Social and Psychological Factors Influencing the Use of Genetically Modified Foods—A Review," Sustainability, MDPI, vol. 14(23), pages 1-22, November.
    2. Anna Wielicka-Regulska & El¿bieta Gorynska-Goldmann & Michal Gazdecki, 2016. "Theories and typology of goal conflict in food consumption (Teorie i typologia konfliktu celow na przykladzie konsumpcji zywnosci)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 109-124.
    3. Simona Romeo Lironcurti & Federica Demaria & Raffaele D’Annolfo & Roberta Sardone, 2023. "Consumer Evaluations of and Attitudes towards New Genome Editing Techniques: An Italian Case Study," Agriculture, MDPI, vol. 14(1), pages 1-22, December.

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