Marketing Channels Used by Small Tennessee Farmers
AbstractOne of the key challenges that small farmers face is marketing their products. National and international markets are difficult to tap into for small farmers due to their inability to compete with large farm operators that dominate these markets. The objective of this study was to examine marketing channels used by small Tennessee Farmers. A mail survey was sent to 250 selected small farmers in Tennessee. Ninety-two completed responses, representing about 37% response rate, were received. Over half of the farmers had off farm employment. Preliminary analysis showed that 40% used direct marketing; 23% wholesalers; 16% retailers; 14% cooperatives and 4% contract. More educated farmers tended to avoid middlemen. Farmers operating animal enterprises appear to use middlemen more compared to crop producers. This may be due to feed and other costs involved in maintaining animals. Farmers working off farm tended to use middlemen due to time constraint. Farmers that took risk chose direct marketing reflecting their willingness to accept lower profit if sales do not go as planned. The use of cooperatives is limited indicating that its formation and growth is dependent on mutual trust among the members. The use of contract by a very small percent of farmers may be a reflection of the challenge that small farmers face in generating large volume of their products on a sustained basis which is usually demanded by buyers.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.
Volume (Year): 43 (2012)
Issue (Month): 1 (March)
Marketing Channels; Small farmers; Tennessee; mail survey; direct marketing; Agribusiness; Farm Management; Marketing;
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.