Before the Bricks and Mortar: A Case Study of a New Generation Cooperativeâ€™s Planning Process
AbstractTo generate additional income for their members, many cooperatives consider forward integrating into processing activities. However, many market, industry, and economic issues must be considered before choosing a value-added processing activity to pursue. Gathering the necessary information to evaluate various processing opportunities is a considerable undertaking and may require the expertise of university personnel, economic development specialists, and possibly professional consultants. Using an Oklahoma new generation cooperative case study, this paper outlines a market assessment process for value-added ventures.
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Bibliographic InfoArticle provided by Agricultural Economics Association of Georgia in its journal Journal of Agribusiness.
Volume (Year): 22 (2004)
Issue (Month): 1 ()
market entry strategies; â€œmatrixâ€ assessment; new generation cooperative; strategic planning; Financial Economics; Marketing; Productivity Analysis;
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