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Appellation of Origin Status and Economic Development: A Case Study of the Mezcal Industry

Author

Listed:
  • Trejo-Pech, Carlos Omar
  • Lopez-Reyna, Carmen
  • House, Lisa
  • Messina, William A., Jr.

Abstract

Mezcal is an alcoholic beverage produced only in selected regions of Mexico under appellation of origin status from the Word Intellectual Property Organization. While it has been produced in Mexico for many centuries, mezcal’s appellation of origin was only granted in 1995. Therefore efforts to produce and market it as a premium product have a relatively short history. This case study examines developments in the production and marketing of this unique product, and the activities of the marketing cooperative El Tecuán in Guerrero State in this process.

Suggested Citation

  • Trejo-Pech, Carlos Omar & Lopez-Reyna, Carmen & House, Lisa & Messina, William A., Jr., 2010. "Appellation of Origin Status and Economic Development: A Case Study of the Mezcal Industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 13(2), pages 1-20, May.
    • Handle: RePEc:ags:ifaamr:93346
    DOI: 10.22004/ag.econ.93346
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    Cited by:

    1. Schmidt, Carla Maria & Saes, Maria Sylvia Macchione & Fowler de Ávila Monteiro, Guilherme, 2014. "Value Creation And Value Appropriation In Networks: An Empirical Analysis Of The Role Of Geographical Indication In The Wine Industry In Vale Dos Vinhedos, Rs, Brazil," Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, Universidade Federal de Lavras, Departamento de Administracao e Economia, vol. 16(3), December.
    2. Roselia Servín-Juárez & Carlos J. O. Trejo-Pech & Alma Yanet Pérez-Vásquez & Álvaro Reyes-Duarte, 2021. "Specialty Coffee Shops in Mexico: Factors Influencing the Likelihood of Purchasing High-Quality Coffee," Sustainability, MDPI, vol. 13(7), pages 1-20, March.
    3. Torok, Aron & Jambor, Attila, 2011. "The competitiveness of fruit spirits of New Member States in terms of protected denomination of origin," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 116089, European Association of Agricultural Economists.

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