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Competing in a Mature Market: The Case of Super AM Food Markets

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  • Harling, Kenneth

Abstract

The EXPO-AM supermarket entered the Rochester, Massachusetts food market using a retailing format that its parent company had used successfully in England where it went under the store banner “Super EU.” This case describes how the concept was developed and implemented in Rochester over a three year period, 2000-2003. At the time of the case, 2003, Ted Edwards, the general manager of Super AM Food Markets, has been asked to prepare a turnaround plan for the banner after it has shown poor performance.

Suggested Citation

  • Harling, Kenneth, 2008. "Competing in a Mature Market: The Case of Super AM Food Markets," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 11(4), pages 1-22, November.
    • Handle: RePEc:ags:ifaamr:53739
    DOI: 10.22004/ag.econ.53739
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    Cited by:

    1. Carraresi, Laura & Banterle, Alessandro, 2015. "Agri-food Competitive Performance in EU Countries: A Fifteen-Year Retrospective," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(2), pages 1-26, May.

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