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Implementation of Internet of Things depends on intention: young farmers’ willingness to accept innovative technology

Author

Listed:
  • Chuang, Jui-Hsiung
  • Wang, Jiun-Hao
  • Liang, Chaoyun

Abstract

Innovative applications of smart technology constitute a current trend in agricultural development. This study employed a technology acceptance model to explore the intention of young farmers to apply Internet of Things systems in field-level management of Taiwanese farms. An online questionnaire was used to collect data regarding farmers aged 45 years or younger who were currently engaged in agricultural production. Statistical analysis of 241 valid questionnaires revealed that young farmers’ intention to use innovative technologies was affected mainly by perceived organizational support, followed by average annual turnover, perceived usefulness, perceived ease of use, and sense of trust in the system supplier. This study suggests that agricultural administration agencies should consider farmers’ farming needs and intention to use; agencies should employ problem-solving and design thinking when developing smart agriculture policies. Insightful design of incentives and guidance measures enables young farmers to maximize achievement and to minimize effort.

Suggested Citation

  • Chuang, Jui-Hsiung & Wang, Jiun-Hao & Liang, Chaoyun, 2020. "Implementation of Internet of Things depends on intention: young farmers’ willingness to accept innovative technology," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 23(2), May.
    • Handle: RePEc:ags:ifaamr:303725
    DOI: 10.22004/ag.econ.303725
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    Cited by:

    1. Dao Duy Minh & Nguyen Duy Tai & Le Ngoc Luu Quang & Truong Tan Quan, 2022. "Estimated the Willingness to Pay Levels for the Adoption of the Internet of Things-IoTs Technology: An Empirical Study in Swiftlet Farming in Binh Thuan Province, Vietnam," Asian Social Science, Canadian Center of Science and Education, vol. 18(11), pages 1-5, November.
    2. Yi Cai & Wene Qi & Famin Yi, 2023. "Smartphone use and willingness to adopt digital pest and disease management: Evidence from litchi growers in rural China," Agribusiness, John Wiley & Sons, Ltd., vol. 39(1), pages 131-147, January.
    3. Jui-Hsiung Chuang & Jiun-Hao Wang & Yu-Chang Liou, 2020. "Farmers’ Knowledge, Attitude, and Adoption of Smart Agriculture Technology in Taiwan," IJERPH, MDPI, vol. 17(19), pages 1-8, October.

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