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The Case of Strategic Management and Marketing Consulting for ATO: Doing Business in Tajikistan

Author

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  • Coffey, Brian K.

Abstract

This case offers students the simulation of providing consulting to a small, newly-formed and struggling dairy processor in the developing country of Tajikistan. The task is to conduct a profitability analysis using data provided by the firm. This can be accomplished by calculating the contribution margin of each product and estimating monthly break-even production levels for various scenarios. The information, combined with the background provided in the case, can be used to develop marketing and production strategies. Completing this analysis requires working with imperfect data and making appropriate assumptions. The case highlights the reality of challenges faced by small-scale agribusinesses in emerging economies.

Suggested Citation

  • Coffey, Brian K., 2015. "The Case of Strategic Management and Marketing Consulting for ATO: Doing Business in Tajikistan," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(1), pages 1-8, February.
    • Handle: RePEc:ags:ifaamr:197786
    DOI: 10.22004/ag.econ.197786
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