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Practicing Ergonomic Balance in Order to Avoid the Inevitable Addiction to Cheap Labor: The Case of Greenway Farms

Author

Listed:
  • Rugani, Vito
  • Goldsmith, Peter D.

Abstract

Greenway Farms is a family business owned by two families located 80km northwest of Johannesburg. It was started by Vincent Sequeira in 1988, as a typical mixed crop market garden. Today, Greenway Farms supplies 40% of Southern Africa’s fresh carrots, and is marketed under the Rugani Carrot brand.

Suggested Citation

  • Rugani, Vito & Goldsmith, Peter D., 2014. "Practicing Ergonomic Balance in Order to Avoid the Inevitable Addiction to Cheap Labor: The Case of Greenway Farms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(B), pages 1-7, July.
    • Handle: RePEc:ags:ifaamr:179553
    DOI: 10.22004/ag.econ.179553
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