The Consumer In Crisis Management Mode

The credit crisis broken out in 2008 changed persistently the financial branch as well as the image of the economy of the world on the basis of this, it can be claimed that its influence has still had significant impact on our everyday life. Due to the fact that the recession has indirect or direct effect on all branches, ultimately the credit crisis has become a severe recession, which has affected sensitively almost all members of the economy. By now, however, something has changed sensibly. According to the statistics of the KSH, the expansion of the GDP of the fourth quarter of the year 2014 of our country was better than expected: it has increased 3.4%. This result means 3.6% GDP growth in relation to a whole year. Concerning consumption, increase can be realized. The real consumption of the households has gone up with 2% comparing the same period of the preceding year. The most consumption centred items of the economy, the households transformed their consumption habits as the result of the protracted crisis. The crisis management behaviours of the population is henceforward characterised by keeping back the expenses besides the bare necessities, which calls new and creative consumption techniques into being. Moreover, frequent saving methods are the holding back of the overhead consumption as well as the giving up the consumer goods temporarily. Among the real consumption components, the consumption expense representing the highest rate increased by 1.9% in 2014. It would appear that the crucial period of the crisis has already been behind us although most of the consumers cannot sit back since the recovery is not so obvious. It is enough if we take the instructions aiming at the adjustments of the budget into consideration, which have indirect impacts on the consumer-being. This study is making an attempt at showing the route of the Hungarian consumers from the instant consumer desire to rational consumption habit forced to sacrifice.