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Világcég a hazai takarmányozási eszközök piacán

Author

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  • Benke, Hedvig

Abstract

A cégek sajátos stratégiát, marketingpolitikát alkalmaznak a maximális profit elérése érdekében. A vizsgált technológiai berendezéseket forgalmazó cég hazai és nemzetközi eredményessége számos tényező függvénye, melyben fontos a marketingpolitika. A fogyasztói igények, termékkel kapcsolatos elvárások beható vizsgálatával alapozzák meg a termékfejlesztést, termékgyártást, a forgalmazást, a tervezést és a szervezést. A piac, a termelők sertés- és baromfitenyésztésének, az alkalmazott tartástechnológiai módszereknek alapos ismerete, a tartott állatokról szerzett információ lehet az eredményesség kulcsa. ------------------ Companies utilise unique strategies and marketing policies in the interests of achieving maximum profits. The domestic and international success of the technological equipment distribution company examined, is the product of numerous factors among which marketing policy is important. Product development and production, distribution, planning, and organisation, are based on intensive investigation of consumer demands and product-related expectations. The key to success may be thorough knowledge of the market and the information acquired on producers’ methods of pork and poultry breeding, the maintenance technologies used, and the animals being kept.

Suggested Citation

  • Benke, Hedvig, 2007. "Világcég a hazai takarmányozási eszközök piacán," GAZDÁLKODÁS: Scientific Journal on Agricultural Economics, Karoly Robert University College, vol. 51(Special E), pages 1-7.
  • Handle: RePEc:ags:gazdal:204967
    DOI: 10.22004/ag.econ.204967
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