A fagyasztott zÃ¶ldsÃ©gek fogyasztÃ¡si preferenciÃ¡inak vizsgÃ¡lata
AbstractA magyar hÅ±tÅ‘ipar szÃ¡mÃ¡ra a kÃ¼lfÃ¶ldi piacokon valÃ³ Ã©rtÃ©kesÃtÃ©s nagy jelentÅ‘sÃ©gÅ±. A hÅ±tÅ‘ipar talÃ¡n az egyetlen Ã¡gazat, melynek termelÃ©se minÅ‘sÃ©gileg sosem kÃ¼lÃ¶nÃ¼lt el az Ã©rtÃ©kesÃtÃ©s piacai szerint, kÃ¶szÃ¶nhetÅ‘en annak, hogy a vertikumban a nemzetkÃ¶zi kÃ¶vetelmÃ©nyek Ã©rvÃ©nyesÃ¼ltek. A komplex vÃ¡sÃ¡rlÃ³i modellek elemzÃ©sÃ©t kÃ¶vetÅ‘en megÃ¡llapÃthatÃ³, hogy az ÃzesÃtett termÃ©keket leginkÃ¡bb az aktÃv szellemi foglalkozÃ¡sÃºak rÃ©szesÃtik elÅ‘nyben, akik Ã¡tlag feletti jÃ¶vedelemmel rendelkeznek. Az ÃzesÃtett termÃ©kek Ã©s a vegyes Ã¶sszetevÅ‘jÅ± (mix) termÃ©kek tipikus vÃ¡sÃ¡rlÃ³ja kÃ¶zÃ¶tt nem tapasztalhatÃ³ jelentÅ‘s eltÃ©rÃ©s. A vizsgÃ¡lat eredmÃ©nyei alapjÃ¡n az a kÃ¶vetkeztetÃ©s vonhatÃ³ le, hogy az egy Ã¶sszetevÅ‘jÅ± termÃ©kek vÃ¡sÃ¡rlÃ³i kÃ¶zÃ¶tt a legalacsonyabb a fÃ©rfiak Ã©s a legmagasabb a nÅ‘k, valamint a kÃ¶zÃ©pfokÃº vÃ©gzettsÃ©gÅ±ek arÃ¡nya. --------------------------------------------- The marketing of products in foreign markets is of paramount importance for the Hungarian deep freeze industry. The deep freeze industry may be the only sector where the quality of products has never varied according to the target market, as the product chain is ruled by international requirements. The analysis of complex customer models leads us to conclude that flavoured products were favoured by mostly persons of white collar vocations, who have an above average in come. No significant discrepancies were perceived between the typical customers of flavoured products and products of mixed ingredients. Based on the results of the analysis it can be stated that among the customers choosing products consisting of one component only, the ratio of men was lowest whereas that of women and persons having secondary education was highest.
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Bibliographic InfoArticle provided by KÁROLY RÓBERT OKTATÓ-KUTATÓ Kht. in its journal GAZDÁLKODÁS: Scientific Journal on Agricultural Economics.
Volume (Year): 55 (2011)
Issue (Month): 5 ()
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Web page: http://www.gazdalkodas.hu/
mÃ©lyhÅ±tÅ‘ipar; fagyasztott Ã©lelmiszer; export; fogyasztÃ³i magatartÃ¡s; vÃ¡sÃ¡rlÃ¡si szokÃ¡sok; deep freeze industry; frozen food; export; consumer behaviour; customer habits; Consumer/Household Economics; Marketing;
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