This paper analyses the demands from the society of Castilla y León (Spain) regarding its agricultural sector through the valuation of the relevance of its productive and non-productive functions. Additionally, it assesses the level of social satisfaction concerning the performance of these functions by irrigated agriculture in this region. For this purpose primary data colleted through a survey has been used. Results obtained show that the average citizen does not perceive a higher utility from irrigated agriculture compared with the whole agricultural sector. For these agricultural systems the social function is the element of multifunctionality considered most relevant regarding the perceived social welfare. Resumen Este trabajo analiza las demandas de la sociedad castellana y leonesa en relación a la agricultura mediante la valoración de la importancia de sus funciones productivas y no productivas. Asimismo, trata de cuantificar el nivel de satisfacción social del desempeño de dichas funciones por el regadÃÂo de la región. Para tal fin se ha utilizado información primaria procedente de una encuesta. Los resultados obtenidos muestran que el ciudadano medio de Castilla y León no percibe una utilidad diferencial del regadÃÂo respecto del resto del sector agrario. La función social del regadÃÂo es el elemento que más posiciona a los ciudadanos en cuanto a su contribución al bienestar social percibido. Palabras clave: multifuncionalidad, demanda social, percepción pública, agricultura de regadÃÂo, Castilla y León
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