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Estrategias empresariales y propension exportadora de la industria agroalimentaria catalana y espanola

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  • Ameur, Mehrez
  • Gil, Jose Maria
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    Abstract

    Resumen En un entorno económico más globalizado, la competitividad de las empresas se convierte en una necesidad estratégica de supervivencia, sobre todo en el sector agroindustrial. Ante los cambios observados en los mercados y los hábitos del consumidor, las empresas deben adaptarse adoptando las estrategias adecuadas. El objetivo de este trabajo se centra en determinar los principales factores explicativos de la propensión exportadora de la industria agroalimentaria española y catalana. Los datos utilizados proceden de la Encuesta de Estrategias Empresariales (ESEE). Para alcanzar este objetivo, se ha especificado y estimado un modelo que tiene en cuenta la naturaleza microeconómica de los datos utilizados. La cualificación del personal, la presencia de capital extranjero, las buenas perspectivas de los mercados y la antigüedad de la empresa parecen ser los principales determinantes a la hora de decidir exportar. Las variables de dimensión y de concentración, sin embargo, son mucho más determinantes a la hora de decidir cuánto exportar. Palabras Clave: Industria Agroalimentaria, estrategias empresariales, exportación, Cataluña. In an increasing globalized environment, the agrofood firms' competitiveness becomes a strategic need for future survival. Recent changes both in agrofood markets and consumers' habits have encourage firms to adopt adequate managerial strategies. The objective of this paper is to determine main factors affecting the exporting behavior of the agro-food firms. Data come from the Survey on Firms Strategies (ESEE). To achieve this objective, a model has been specified and estimated taking into account the characteristics of the database. The personnel qualification, the existence of foreign capital, the existence of potential benefits in foreign market and the firm' age are the main factors explaining the agrofood firm decision to export. On the other hand, variables denoting firm size and domestic market concentration and saturation are more important to explain export intensity.

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    Bibliographic Info

    Article provided by Spanish Association of Agricultural Economists in its journal Economia Agraria y Recursos Naturales.

    Volume (Year): 03 (2003)
    Issue (Month): 06 ()
    Pages:

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    Handle: RePEc:ags:earnsa:28797

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    Related research

    Keywords: Agrofood industry; firms' strategies; exports; Catalonia; Agribusiness; C31; L66;

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