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Prospección de mercado de hortalizas bajo producción integrada en cuatro ciudades de la Octava Región de Chile

Author

Listed:
  • Cerda, R.
  • Faundez, M.
  • Chandia, A.
  • Monroy, M.

Abstract

This is case study directed to learn about the consumer’s willingness to purchase integrated produced vegetables in four cities of the Eighth Region of Chile. Four variables, i.e. product, price, place and communication, were utilized in a survey conducted at the supermarket level. Conclusions point out that there is absolute ignorance about vegetable integrated production. Consumers value the external appearance of the product in order to define quality and sanitary aspects. In addition, interviewed individuals are willing to pay an over-price for a safe product. Lastly, the preferred place to purchase vegetables is the supermarket.

Suggested Citation

  • Cerda, R. & Faundez, M. & Chandia, A. & Monroy, M., 2005. "Prospección de mercado de hortalizas bajo producción integrada en cuatro ciudades de la Octava Región de Chile," Economi­a Agraria (Revista Economia Agraria), Agrarian Economist Association (AEA), Chile, vol. 9, pages 1-17.
    • Handle: RePEc:ags:eaaeac:97345
    DOI: 10.22004/ag.econ.97345
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