A Study on Intellectual Property Protection of Geographical Indications and Regional Public Brand Building in Xinjiang

This paper studies the geographical indication resources of Xinjiang and their distribution in administrative regions, national grain production functional zones, protected zones for production of major agricultural products, advantageous areas of Chinese characteristic agricultural products, and national advantageous characteristic industrial clusters. It analyzes the main problems existing in the protection of intellectual property rights of geographical indications. Besides, it discusses the strategies for the protection of intellectual property rights of geographical indications in the autonomous region and the building of regional public brands in the contest of the strategy of strengthening the country with intellectual property and rural revitalization strategy. Finally, it comes up with recommendations, including collecting and sorting out the human factors and natural factors of geographical indications of famous, excellent and special products, strengthening the protection of geographical indications of Xinjiang cotton and its products, enhancing the protection of geographical indications of grain and oil crops and sugar beet, etc., implementing the protection of geographical indications for products with special needs for ethnic minorities, building national geographical indication product protection demonstration areas, formulating national and international standards for geographical indication products, and take full advantage of the EU-China Agreement on Cooperation on and Protection of Geographical Indications to actively participate in the EU protection of geographical indications.