Integration and Development of China's Characteristic Agricultural Industry against the Backdrop of Rural Revitalization Strategy

At present, there are some problems in rural areas, such as the gradual decline of social trust, the dislocation of social norms and the disembeding of social network. As a result, the scale effect of characteristic agricultural industry is not obvious, the coordination of chain and network is low, and the willingness of farmers to participate is not strong. This article thinks that against the backdrop of the strategy of rural revitalization, we can explore the integration and development path of China's characteristic agricultural industry from three dimensions: social capital integration, chain-network synergy integration and brand value-driven integration. This paper analyzes how social capital is embedded in China's characteristic agricultural industry and form its own unique industrial brand, to give full play to the influence of brand value, and then drive the surrounding industries to form a highly integrated and symbiotic chain-network relationship, in order to improve the internal driving force of the characteristic agricultural industry.