Value, Characteristics and Innovation Direction of Poverty Alleviation by Enterprises in the Era of Mass Entrepreneurship and Innovation

It is a new field to arouse the motive force of poverty alleviation and improve the poverty alleviation performance research by actively mobilizing enterprises to participate in poverty alleviation and development. In the context of mass entrepreneurship and innovation, the innovation research has already formed the perfect union with the theories related to management science and the economics, but its combination with the sociology, especially with the enterprise-led poverty alleviation research is also very scarce. Under the premise of affirming the mode of enterprise participation in poverty alleviation, this paper explores and analyzes the practical value of this model in three aspects: innovating poverty alleviation model, enhancing the poor people's self-restoration ability, weakening the dual structure of urban and rural areas. This paper clarifies the internal relations among the subjects under the model. This paper also puts forward the innovation direction of poverty alleviation by enterprises in the future in big data focusing, innovative thinking embedding, model innovation, information feedback of the main body, which provides a theoretical basis and direction guidance for the follow-up related research.