SWOT Analysis of Agricultural Producers in the Supply Chain of Chinese Agro-products

On the basis of defining the producers in the supply chain of agricultural products, the SWOT analysis is adopted to analyze the advantages, disadvantages, opportunities and threats of producers in the supply chain of Chinese agricultural products. The paper analyzes the advantages of producers in the supply chain of agricultural products from three aspects including land resources, technology level of producers and input costs. The disadvantages of producers in the supply chain of agricultural products are analyzed from three aspects including scale level, mechanization and technology level and profit level. The opportunities of producers in the supply chain of agricultural products are analyzed from me aspects of laws, policies, Capitals and technologies. The threats confronted by the producers in the supply chain of agricultural products are analyzed from foreign producers, negotiation control of supply chain of agricultural chain, environmental protection and quality safety standard. On the basis of the analysis, the relevant suggestions on facilitating the interests of producers in the supply chain of Chinese agricultural products are put forward, including fully displaying the advantages of land resources; improving the knowledge and technology level of supply chain of agricultural production; establishing the alliances of producers of agricultural products to expand production scale; improving the quality of agricultural products to satisfy the relevant safety quality standard and environmental protection standard.