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Technological Innovation of Agricultural Products Processing Enterprises from the Perspective of Modern Marketing ——A Case of Agricultural Products Processing Enterprises in Hubei Province, China

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  • Yue, Wei
  • Wu, Su-chun
  • Xu, Yan-ju

Abstract

The science and technology development of agricultural products processing enterprises in Hubei Province is analyzed. From the perspective of modern marketing, problems in the research and development work of agricultural products processing enterprises are analyzed from the aspects of market, personal training and technology radiation, which are mainly the lack of close connection with market. Countermeasures for the technological innovation of agricultural products processing enterprises are put forward, such as establishing modern enterprise culture with innovative features, strengthening the market benefits of brand, constructing a comprehensive customer orientation information platform, scientifically predicting and developing the market, doing well in market positioning of enterprise, selecting corresponding technology innovation strategy, taking technological innovation strategy as the basis, realizing the transformation from “4P” marketing combination to “4C”, cultivating technical personnel, and realizing the integration of professional skill and marketing ability.

Suggested Citation

  • Yue, Wei & Wu, Su-chun & Xu, Yan-ju, 2011. "Technological Innovation of Agricultural Products Processing Enterprises from the Perspective of Modern Marketing ——A Case of Agricultural Products Processing Enterprises in Hubei Province, China," Asian Agricultural Research, USA-China Science and Culture Media Corporation, vol. 3(03), pages 1-4, March.
    • Handle: RePEc:ags:asagre:113434
    DOI: 10.22004/ag.econ.113434
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    Keywords

    Agribusiness;

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