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Tourist Considerations In Hosting A Mega Sport Event: 2010 Fifa World Cup

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  • Bresler, Nerine Cecilia
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    Abstract

    Tourism enterprises can create public viewing areas where shared enjoyment and heightened emotive experiences could arise, as well as sentiments of patriotism, and ownership of the event itself. But, they must keep their base business happy; to ensure long term loyalty of existing customers.

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    File URL: http://purl.umn.edu/104675
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    Bibliographic Info

    Article provided by AGRIMBA in its journal APSTRACT: Applied Studies in Agribusiness and Commerce.

    Volume (Year): 05 (2011)
    Issue (Month): ()
    Pages:

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    Handle: RePEc:ags:apstra:104675

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    Web page: http://www.apstract.net/

    Related research

    Keywords: Tourism; mega sport event; 2010 FIFAWorld Cup; Marketing;

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    1. Drew Whitelegg, 2000. "Going for Gold: Atlanta's Bid for Fame," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 24(4), pages 801-817, December.
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