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Agritourism Farms and the Web. An Exploratory Evaluation of their Websites

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  • Platania, M.

Abstract

In the last few years, the contribution of the agricultural sector to tourism has been increasingly evident. Agritourism provides the possibility to have a green holiday experience and allows farmers to diversify their income. In the tourist sector, communication is decisive in determining consumption choices, and the Web plays an important role. Considering that the Internet can bring potential benefits and reach new customers, it is important that websites are complete and attractive. This paper evaluates agritourism websites in an Italian region (Sicily) to analyse the strategic choices made by farmers. This study uses the eMICA methodological approach to analyse the quality of the websites and a cluster analysis to find homogeneous groups of farms. The results indicate that there is a large group of Sicilian agritourism providers that have been slow in taking advantage of the new opportunities offered by the Web, whereas another group, which is less numerous, makes use of social networking tools, demonstrating web 2.0 communication.

Suggested Citation

  • Platania, M., 2014. "Agritourism Farms and the Web. An Exploratory Evaluation of their Websites," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 6(3), pages 1-8, September.
    • Handle: RePEc:ags:aolpei:188735
    DOI: 10.22004/ag.econ.188735
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    References listed on IDEAS

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    1. Guido Van Huylenbroeck & Isabel Vanslembrouck & Mieke Calus & Liesbeth Van de Velde, 2006. "Synergies between Farming and Rural Tourism: Evidence from Flanders," EuroChoices, The Agricultural Economics Society, vol. 5(1), pages 14-21, April.
    2. Havlícek, Zdenek & Lohr, Vaclav & Smejkalova, M. & Grosz, J. & Benda, Petr, 2013. "Agritourism Farms - Evaluation of Their Websites Quality and Web 2.0," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 5(1), pages 1-8, March.
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    Cited by:

    1. Mihaela Cristina Drăgoi & Irina-Eugenia Iamandi & Sebastian Madalin Munteanu & Radu Ciobanu & Ramona Iulia Țarțavulea (Dieaconescu) & Raluca Georgiana Lădaru, 2017. "Incentives for Developing Resilient Agritourism Entrepreneurship in Rural Communities in Romania in a European Context," Sustainability, MDPI, vol. 9(12), pages 1-30, November.
    2. Thomas Streifeneder & Christian Hoffmann & Philipp Corradini, 2023. "The future of agritourism? A review of current trends of touristic commercialisation in rural areas," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 71(1), pages 93-119, August.
    3. Karol Król & Józef Hernik, 2022. "Digital Folklore of Rural Tourism in Poland," Sustainability, MDPI, vol. 14(3), pages 1-11, January.
    4. Jing Li & Carla Barbieri, 2020. "Demystifying Members’ Social Capital and Networks within an Agritourism Association: A Social Network Analysis," Tourism and Hospitality, MDPI, vol. 1(1), pages 1-18, December.
    5. Enrique Bernal Jurado & Adoración Mozas Moral & Miguel Jesús Medina Viruel & Domingo Fernández Uclés, 2018. "Evaluation of Corporate Websites and Their Influence on the Performance of Olive Oil Companies," Sustainability, MDPI, vol. 10(4), pages 1-11, April.
    6. Król Karol, 2017. "The Quality of the Websites of Agritourism Farms in Visegrad Group Countries in the Light of Selected Synthetic Measures," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 10(4), pages 76-85, December.
    7. Martina Aronica & Maria Francesca Cracolici & Debora Insolda & Davide Piacentino & Salvatore Tosi, 2021. "The Diversification of Sicilian Farms: A Way to Sustainable Rural Development," Sustainability, MDPI, vol. 13(11), pages 1-10, May.

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