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The Batat Marketing Drive: Improving Market Access For Small Scale Farmers

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  • van Renen, E.

Abstract

The BATAT Marketing Drive aims to improve the market access of small scale farmers; in previously disadvantaged communities. The importance of marketing in rural development cannot be overemphasised. It is the profit incentive which encourages farmers to produce commercially. An overview of the present production and marketing activities of small scale farmers was obtained and the marketing constraints experienced by small scale farmers were identified. Constraints include a lack of transport services, a lack of road infrastructure, communication infrastructure and storage facilities. Farmers also need training and a regular source of market information. Provincial Departments of Agriculture can play a role in providing this information and training. Infrastructure, however, is a function of other government departments and in some cases private companies. The establishment of rural processing facilities should be encouraged. Farmers can also seize some marketing opportunities by working together in their production and marketing activities.

Suggested Citation

  • van Renen, E., 1997. "The Batat Marketing Drive: Improving Market Access For Small Scale Farmers," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 36(4), pages 1-8, December.
    • Handle: RePEc:ags:agreko:54800
    DOI: 10.22004/ag.econ.54800
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    Cited by:

    1. Groenewald, Jan A., 2003. "Conditions For Successful Land Reform In Africa," Conference Papers 28068, University of the Free State, Department of Agricultural Economics.
    2. Nomfundo Mabuza, Nosipho, 2016. "Socio-economic impact of land reform projects benefiting from the Recapitalisation and Development Programme in South Africa," Research Theses 243471, Collaborative Masters Program in Agricultural and Applied Economics.
    3. Johan van Zyl & Nick Vink & Johann Kirsten & Daneswan Poonyth, 2001. "South African agriculture in transition: the 1990s," Journal of International Development, John Wiley & Sons, Ltd., vol. 13(6), pages 725-739.

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    Keywords

    Marketing;

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