Customer relationships strategy: an Australian cattle producersâ€™ case study
AbstractAn analysis of beef supply chains revealed that a strategic focus on beef quality was critical to that part of the chain involving producers. Moreover, beef quality was directly related to customer relationship management. Across the industry, there are a diverse set of customers each with different needs. This means that it is difficult for individual producers to develop a successful approach to customer relationship management without developing a product focus on one or two of these customer segments.
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Bibliographic InfoArticle provided by Australasian Farm Business Management Network in its journal AFBM Journal.
Volume (Year): 06 (2009)
Issue (Month): 2 ()
Supply chains; beef; Australia; customer relationship management; Farm Management;
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