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Consumer association in the Dunaszerdahely district food trade

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  • Vegh, Katalin

Abstract

The three types of Jednota Slovensko COOP chain store consists of 2388 units. Of these, 67, which compete successfully with “Western” chain stores, can be found in the Dunaszerdahely district examined. The advantage of the association network units is their closeness to and knowledge about their consumers. Among their weaknesses, the primary ones are shortcomings in logistics and marketing. With its 38% share, the association holds the strongest position among small retail chain stores. It can further increase its market share by freeing its units from the burdens of storage, processing and packing.

Suggested Citation

  • Vegh, Katalin, 2008. "Consumer association in the Dunaszerdahely district food trade," Acta Agronomica Ovariensis, University of West Hungary, Faculty of Agricultural and Food Sciences, vol. 50(2), pages 1-9.
    • Handle: RePEc:ags:acagov:53972
    DOI: 10.22004/ag.econ.53972
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    Keywords

    Agribusiness; Marketing;

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