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Banking relationship management – A new paradigm?

Author

Listed:
  • Vasile DEDU

    (Bucharest University of Economic Studies, Romania)

  • Dan Costin NIȚESCU

    (Bucharest University of Economic Studies, Romania)

Abstract

In this paper, we briefly present the new trends in the banking industry related to customer relationship management. In the first part we realize a brief introduction about the past and present approach related to bank customer relationship management, outlining the importance of rethinking the banking infrastructure towards developing more robust and resilient banking business models and restoring trust among customers. In the second part of the paper, we insist on the idea that crisis shall be seen as a genuine opportunity for banks to change the approach towards their traditional role and refocus on human based banking distributions channels and key means to cultivate loyalty and advocacy among customers. In the last two parts of the paper we mention about the limits of conventional approach and the manners in which behavioral economics, finance and neurosciences may help banks to reduce inefficiency, seize opportunities and manage risks.

Suggested Citation

  • Vasile DEDU & Dan Costin NIȚESCU, 2014. "Banking relationship management – A new paradigm?," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(4(593)), pages 7-22, April.
    • Handle: RePEc:agr:journl:v:xxi:y:2014:i:4(593):p:7-22
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    Cited by:

    1. repec:agr:journl:v:4(605):y:2015:i:4(605):p:121-134 is not listed on IDEAS
    2. Vasile DEDU & Dan Costin NIŢESCU & Ciprian Sebastian TURCAN, 2019. "SMEs’ Access to Finance: An European Perspective," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(1), pages 114-127, March.

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