IDEAS home Printed from https://ideas.repec.org/a/agr/journl/vxxiy2014i2(591)p19-34.html
   My bibliography  Save this article

Manipulative marketing: persuasion and manipulation of the consumer through advertising

Author

Listed:
  • Victor DANCIU

    (Bucharest University of Economic Studies)

Abstract

The manipulation through advertising became an issue the consumers are facing on almost a regular basis. This practice move away the mission of marketing that of meeting the needs of customers and widens the asymmetries of power between the company and the consumer. Many of manipulative advertisements are difficult to prove because of their controversial nature and content. This paper is about how the companies use the stimuli, the techniques and the mechanisms of advertising to manipulate the consumers. At the same time, it advances some suggestions about the diminishing of the manipulative practices. The effectiveness of these solutions will depend on the observance of some principles by the companies which advertise in areas where they and the consumers can find mutual goals and interests.

Suggested Citation

  • Victor DANCIU, 2014. "Manipulative marketing: persuasion and manipulation of the consumer through advertising," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(2(591)), pages 19-34, February.
    • Handle: RePEc:agr:journl:v:xxi:y:2014:i:2(591):p:19-34
    as

    Download full text from publisher

    File URL: http://store.ectap.ro/articole/951.pdf
    Download Restriction: no
    File URL: http://www.ectap.ro/articol.php?id=951&rid=107
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Annye Braca & Pierpaolo Dondio, 2023. "Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design," Italian Journal of Marketing, Springer, vol. 2023(3), pages 369-412, September.
    2. Wiktor Jan W., 2022. "Reception of the Marketing Communication Function in the Light of Enterprise Research," Marketing of Scientific and Research Organizations, Sciendo, vol. 46(4), pages 75-92, December.
    3. Katarzyna Sanak-Kosmowska & Jan W. Wiktor, 2020. "Empirical Identification of Latent Classes in the Assessment of Information Asymmetry and Manipulation in Online Advertising," Sustainability, MDPI, vol. 12(20), pages 1-17, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:agr:journl:v:xxi:y:2014:i:2(591):p:19-34. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marin Dinu (email available below). General contact details of provider: https://edirc.repec.org/data/agerrea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.