IDEAS home Printed from https://ideas.repec.org/a/agr/journl/v2(567)y2012i2(567)p81-88.html
   My bibliography  Save this article

Globalism and Corporate Identity in the Post-crisis Economy

Author

Listed:
  • Diana Andreia HRISTACHE

    (Bucharest Academy of Economic Studies)

  • Silvia Elena IACOB

    (Bucharest Academy of Economic Studies)

Abstract

The globalism of the post-crisis economy accentuates more and more the present risk and uncertainty condition. The normal corporate reactions in this situation can only arise starting from an “exploration” and understanding of the turbulence and chaos that manifest themselves increasingly clearly nowadays. The shift of the business environment towards what we could designate by the syntagm “the new normality” cannot marginalize the “communicational paradigm”. The latter is called to support the corporate identity and to assure the necessary framework for the construction of certain business scenarios and strategies meant to make the most of the capabilities of the modern organization.

Suggested Citation

  • Diana Andreia HRISTACHE & Silvia Elena IACOB, 2012. "Globalism and Corporate Identity in the Post-crisis Economy," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(2(567)), pages 81-88, February.
    • Handle: RePEc:agr:journl:v:2(567):y:2012:i:2(567):p:81-88
    as

    Download full text from publisher

    File URL: http://store.ectap.ro/articole/691.pdf
    Download Restriction: no
    File URL: http://www.ectap.ro/articol.php?id=691&rid=83
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:agr:journl:v:2(567):y:2012:i:2(567):p:81-88. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marin Dinu (email available below). General contact details of provider: https://edirc.repec.org/data/agerrea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.