Advanced Search
MyIDEAS: Login to save this article or follow this journal

Aspects regarding the analysis of the rationality of the buying decision of the Romanian consumer

Contents:

Author Info

  • Corina PELĂU

    (The Bucharest University of Economic Studies)

Registered author(s):

    Abstract

    One of the biggest challenges of economic theory is to determine the effectiveness and efficiency of economic activities and processes. In terms of consumer behavior this can be defined by the rationality of the buying decision. In this article there are presented several theories that have defined over time and still influence the rationality of the consumer. There are also presented the results of a research which aims to analyze the rationality of the consumer. In particular there are analyzed the relations between different quantitative aspects of the buying decision and the impulsive buying reactions of the consumer.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://store.ectap.ro/articole/809.pdf
    Download Restriction: no

    File URL: http://www.ectap.ro/articol.php?id=809&rid=93
    Download Restriction: no

    Bibliographic Info

    Article provided by Asociatia Generala a Economistilor din Romania - AGER in its journal Theoretical and Applied Economics.

    Volume (Year): XVIII(2012) (2012)
    Issue (Month): 12(577) (December)
    Pages: 99-110

    as in new window
    Handle: RePEc:agr:journl:v:12(577):y:2012:i:12(577):p:99-110

    Contact details of provider:
    Postal: Bucharest, Calea Griviţei nr. 21, sector 1, 010702
    Phone: +40 21 3 12 22 48
    Fax: +40 21 3 12 97 17
    Email:
    Web page: http://www.asociatiaeconomistilor.ro/
    More information through EDIRC

    Related research

    Keywords: consumer behavior; buying decision; economic rationality.;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:agr:journl:v:12(577):y:2012:i:12(577):p:99-110. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Socol Cristian).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.