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Corporate social responsibility, a strategy to create and consolidate sustainable businesses

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  • Mariana Cristina GANESCU

    („Constantin Brâncoveanu” University, Piteşti)

Abstract

To highlight the strategic importance of CSR, this paper starts with a study of specialized literature in order to identify the role of these strategies in the creation and strengthening of sustainable business. Using Dunphy's model as a start point, we attempted to draft typologies for social responsibility strategies that support organizations in creating and strengthening sustainable business. An empirical study of the European automobile industry has sought to highlight the impact CSR strategies have on sustainable business. Selection and implementation of appropriate social responsibility strategies are important in achieving added value through the creation and strengthening of sustainable business.

Suggested Citation

  • Mariana Cristina GANESCU, 2012. "Corporate social responsibility, a strategy to create and consolidate sustainable businesses," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(11(576)), pages 91-106, November.
    • Handle: RePEc:agr:journl:v:11(576):y:2012:i:11(576):p:91-106
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    Citations

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    Cited by:

    1. Loredana TEREC-VLAD, & Marius CUCU, 2016. "Ethics And Organizational Culture €“ Key Elements Regarding The Development Of Economic Activities," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(1), pages 1-22, January.
    2. Ioannis Fasoulis & Rafet Emek Kurt, 2019. "Embracing Sustainability in Shipping: Assessing Industry’s Adaptations Incited by the, Newly, Introduced ‘ triple bottom line ’ Approach to Sustainable Maritime Development," Social Sciences, MDPI, vol. 8(7), pages 1-20, July.
    3. Mirela-Ionela, Aceleanu, 2016. "Sustainable Business - The Way To Ensure The Competitiveness And The Efficiency Of Romanian Companies," Management Strategies Journal, Constantin Brancoveanu University, vol. 34(4), pages 176-181.
    4. Ganescu Cristina & Gangone Andreea, 2017. "A Model of Socially Responsible Organizational Culture," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 27(2), pages 45-59, June.
    5. López-Illán Beatriz & Ibarra-Michel Juan Pedro, 2017. "Environmental Sustainability Analysis as a Competitive Strategy in the Hotel Industry of Sinaloa, Mexico," Czech Journal of Tourism, Sciendo, vol. 6(2), pages 171-186, December.
    6. Zenobia Niculita, 2015. "Psycho-Social Factors That Promote Organizational Sustainability And Innovation," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 0, pages 222-227, July.

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