The article uses some results obtained in a preceding study regarding the estimation of the life insurance demand for a Romanian company. By employing a novel device - the ROC curve for Discrete Choice Models - we compare three models from a predictive power point of view: the Multinomial Logit, the Conditional Logit and the General Multinomial Logit.
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Volume (Year): 11(528)(supplement) (2008) Issue (Month): 11(528)(supplement) (November) Pages: 157-165 Download reference. The following formats are available: HTML
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