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The Organic Products in the Green Marketing Laboratory

Author

Listed:
  • Victor Danciu

    (Academia de Studii Economice, Bucuresti)

Abstract

A healthy way of life requires green products which protect the environment and the quality of life. Organic products have relevant green characteristics and particular benefits for the consumers, the producers and the environment. The benefits support the rapidly growing world market of organic food in both developed and developing countries. Green issues and products have a growing importance in Romania. Even if the Romanians have not become fans of the green products yet, a growing number of consumers prefer organic food. More important, Romanian organic food has success on the export markets. Supporting and promoting organic products on both domestic and international markets requires significant efforts, including those in the green marketing area. The requirements of the green marketing imply new thinking and acting towards new responsibilities and solutions. The task of the marketing is to bring on the market the green problems under the form of new products, the change of the existing products through ecological improvement and abandoning the ecologically obsolete products.

Suggested Citation

  • Victor Danciu, 2008. "The Organic Products in the Green Marketing Laboratory," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 1(1(518)), pages 11-20, January.
    • Handle: RePEc:agr:journl:v:1(518):y:2008:i:1(518):p:11-20
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    Cited by:

    1. Mirela Ionela Aceleanu, 2016. "Sustainability and Competitiveness of Romanian Farms through Organic Agriculture," Sustainability, MDPI, vol. 8(3), pages 1-19, March.

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