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Examinando o Domínio do Comportamento Pró-ambiental na Promoção do Bem-estar Individual e Coletivo

Author

Listed:
  • Thays Martins do Nascimento

    (Pontifical Catholic University of Rio Grande do Sul)

Abstract

A análise do comportamento do consumidor está no centro de uma evolução sobre o comportamento ambiental e sustentável da sociedade. Os comportamentos pró-ambientais ajudam a minimizar o impacto negativo do homem ao meio ambiente. Esta pesquisa delineia uma estrutura conceitual que se baseia nas normas sociais, valores e atitudes pró-ambientais para promover um comportamento pró-ambiental com contribuições para a pesquisa transformativa do consumidor de bem-estar pessoal e coletivo. Além disso, para entender melhor como se pode estimular esse comportamento em várias atividades de marketing, são discutidos como as empresas e sociedade podem se beneficiar desses comportamentos pró-ambientais, permitindo que as organizações explorem melhor suas vantagens.

Suggested Citation

  • Thays Martins do Nascimento, 2019. "Examinando o Domínio do Comportamento Pró-ambiental na Promoção do Bem-estar Individual e Coletivo," CBR - Consumer Behavior Review, Universidade Federal de Pernambuco (UFPE), vol. 3(1), pages 27-41, january.
    • Handle: RePEc:afy:journl:v:3:y:2019:i:1:p:27-41
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    File URL: https://periodicos.ufpe.br/revistas/cbr/article/view/237497
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    More about this item

    Keywords

    Bem-estar social; Comportamento pró-ambiental; Atitudes pró-ambientais; Pesquisa Transformativa do Consumidor.;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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