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Marketing and African Economic Development: An Overview and Agenda for Research

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Author Info

  • Ishmael P. Akaah

    (Wayne State University)

  • Kofi Q. Dadzie

    (Georgia State University)

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    Abstract

    As African countries strive toward economic development, they have had the need to borrow marketing knowhow from the developed countries as part of their tool-bag of development techniques. Although this is commendable, debate persists in the literature as to the applicability/relevance of marketing knowhow in developing countries. To enhance knowledge in the topic area, the authors provide an overview of the role of marketing in developing countries and a conceptual model for empirical research.

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    File URL: http://afea.info/vol2.html
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    Bibliographic Info

    Article provided by African Finance and Economic Association in its journal Journal of African Development.

    Volume (Year): 2 (1996)
    Issue (Month): 1 ()
    Pages: 141-152

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    Handle: RePEc:afe:journl:v:3:y:1996:i:1:p:141-152

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    Web page: http://afea.info/journal-of-african-development.html
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    Related research

    Keywords: Global applicability; Relevance of marketing know how;

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