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Segmentation of Supplementary Post-graduated Education (Case for a Russian University)

Author

Listed:
  • Diana Yampolskaya

    (Peoples’ Friendship University of Russia (Moscow))

  • Olga Vasilyeva

    (Peoples’ Friendship University of Russia (Moscow))

  • Alexander Zobov

    (Peoples’ Friendship University of Russia (Moscow))

Abstract

The process of supplementary education has great influence on the quality of life of modern people. Only continuous perfection of his professional skills will enable a person always to be in demand at the labor market. Modern universities offer a wide range of programs and courses for supplementary post-graduated education. High competition in this field makes the universities identify the most promising directions for training specialists that are required not only in his country but also at the international markets. The Marketing department of People's Friendship University (Moscow) in May 2016 conducted a survey to identify the most attractive segments for promoting supplementary post-graduated education. The paper presents a method of the market segmentation and the results of the study.

Suggested Citation

  • Diana Yampolskaya & Olga Vasilyeva & Alexander Zobov, 2016. "Segmentation of Supplementary Post-graduated Education (Case for a Russian University)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 315-327, September.
    • Handle: RePEc:aes:jetimm:v:1:y:2016:i:1:p:315-327
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    More about this item

    Keywords

    Continuing education; supplementary post-graduated education; market segmentation; segment selection criteria; marketing research.;
    All these keywords.

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education

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