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Intelligent Agents in E-Commerce

Author

Listed:
  • Valentin LITOIU
  • Amelia BADICA
  • Cristian ETEGAN

Abstract

This paper emphasizes the importance of intelligent agents in e-commerce, with a particular focus on the B2C and B2B context. From the consumer buying behaviour perspective, agents can be used to assist the following stages: need identification, product brokering, buyer coalition formation, merchant brokering and negotiation. Related to B2B commerce, intelligent agents are involved in partnership formation, brokering and negotiation.

Suggested Citation

  • Valentin LITOIU & Amelia BADICA & Cristian ETEGAN, 2006. "Intelligent Agents in E-Commerce," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 0(3), pages 64-68.
    • Handle: RePEc:aes:infoec:v:x:y:2006:i:3:p:64-68
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