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The Consumer’S Satisfaction – As A Factor For Success In Travel Trade Companies

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  • Karolina Ilieska

    ()
    (Faculty of Economics-Prilep)

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    Abstract

    The consumers are subjects that purchase goods and services in order to satisfy their needs. The behavior of the consumers is a process in which they decide whether, what, when, where, and how to purchase goods and services. The marketing is therefore, primarily interested in the behavior of the subject as a consumer. In the modern circumstances, it’s normal to suppose that the marketing is permanently following the needs of the consumers as a basic supposition for the development of the suitable strategy leading to the customer’s satisfaction. But it should be taken into consideration that the needs are a social category changing all the time and are never satisfied. With the setting of a suitable strategy based on qualitative information, the marketers contribute to the development of a loyal consumer’s category that will lead to the realisation of a general strategy, to the survival and the development of a travel trade company.

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    File URL: http://www.amfiteatrueconomic.ase.ro/arhiva/pdf/no18/articol_fulltext_pag56.pdf
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    Bibliographic Info

    Article provided by Academy of Economic Studies - Bucharest, Romania in its journal The AMFITEATRU ECONOMIC journal.

    Volume (Year): 7 (2005)
    Issue (Month): 18 (November)
    Pages: 56-60

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    Handle: RePEc:aes:amfeco:v:7:y:2005:i:18:p:56-60

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    Related research

    Keywords: Needs; Motives; Satisfaction; Consumer; Travel trade companies.;

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