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Models and Practice of Retail Location on the Romanian Market

Author

Listed:
  • Gerard Cazabat
  • Mihaela Gabriela Belu
  • Ioan Popa
  • Dorel Mihai Paraschiv

Abstract

This paper makes a review of the main types of location, respectively of probability models, gravity models, utility models, location- allocation, but also of new spatial analysis instruments. In this context, we emphasize the fact that the new location models, based on a geographic information system and the Big Data analysis instruments, open new opportunities for the practical location decision based on a larger set of criteria and by taking the market dynamics into account. The paper has the following objectives: to study the theoretical basis of location models, i.e. of the criteria (the variables) used and to compare them with the criteria used currently in decision-making practice. The study is based on qualitative research investigating the opinions of decision -makers in the area of distribution regarding the location strategy of new stores. The research findings confirm the existence of differences between the criteria retained by location models and the practice of distribution companies on the Romanian market. This type of approach – models and practices of location for distribution companies – is a novelty for the Romanian market. The study can be useful both for research (perfecting the location models vis-a-vis present-day evolutions of the business environment), as well as for the decision makers in distribution (the valorization of research findings in decisionmaking practice).

Suggested Citation

  • Gerard Cazabat & Mihaela Gabriela Belu & Ioan Popa & Dorel Mihai Paraschiv, 2017. "Models and Practice of Retail Location on the Romanian Market," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 493-493, May.
    • Handle: RePEc:aes:amfeco:v:45:y:2017:i:19:p:493
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    References listed on IDEAS

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    1. Belu Mihaela, 2008. "Les Modeles De Localisation-Allocation," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 557-562, May.
    2. Mihaela Gabriela Belu & Ana Maria Marinoiu, 2014. "A New Distribution Strategy : The Omnichannel Strategy," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 17(52), pages 117-133, June.
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    Citations

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    Cited by:

    1. Daniel Masini Espíndola & Márcio Lopes Pimenta & Cláudio Heleno Pinto da Silva & Ingridi Vargas Bortolaso, 2023. "Systematic Literature Review in Reshoring Strategies 4.0," Logistics, MDPI, vol. 7(3), pages 1-13, July.
    2. Silvius Stanciu & Florina Oana Virlanuta & Oana Alexandra Vochin & Romeo Victor Ionescu & Valentin Marian Antohi, 2019. "Fast Moving Consumer Goods (FMCG) Market in Romania. Features and Trends," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(S13), pages 778-778, November.
    3. Mihaela MINCIU & Razvan Catalin DOBREA & Camelia STAICULESCU & Bogdan ?tefan STOICA, 2020. "The Impact of the Epidemic Generated by the SARS-COV-2 Virus in the Context of the VUCA World," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(2), pages 246-254, December.
    4. Alexandru Jurconi & Ioana Maria Popescu (Iacobescu) & Daniela-Ioana Manea & Mihaela Mihai & Rodica Pamfilie, 2022. "The Impact of the “Green Transition” in the Field of Food Packaging on the Behavior of Romanian Consumers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(60), pages 395-395, April.
    5. Yu Sun & Feng Lian & Zhong-Zhen Yang, 2022. "Optimizing the location of physical shopping centers under the clicks-and-mortar retail mode," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(2), pages 2288-2314, February.

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    More about this item

    Keywords

    location models; distribution companies; optimal location; Geographic Information System (GIS); Big Data;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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