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The Relationship Communication Structure - Uncertainty Avoidance Reflected in Romanian Websites Design

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Author Info

  • Doru Plesea

    ()
    (Academy of Economic Studies, Bucharest, Romania)

  • Rodica Pamfilie

    (Academy of Economic Studies, Bucharest, Romania)

  • Irina Maiorescu

    (Academy of Economic Studies, Bucharest, Romania)

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    Abstract

    As today’s society heads towards digitalization, the virtual environment gains a growing importance. Shaping the e-environment in accordance to the real environment in order to favour the activities and processes going to take place there requires a thorough design. However, cultural attributes of reflected inherently by design play a core part in how the information displayed on websites is perceived. The present paper aims to bring a perspective about transposing the proper communication structure into the website design, from the cultural point of view and from genders point of view, as it resulted from a research of Romanian students from Bucharest Academy of Economic Studies.

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    Bibliographic Info

    Article provided by Academy of Economic Studies - Bucharest, Romania in its journal The AMFITEATRU ECONOMIC journal.

    Volume (Year): 13 (2011)
    Issue (Month): Special No. 5 (November)
    Pages: 746-753

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    Handle: RePEc:aes:amfeco:v:13:y:2011:i:specialno5:p:746-753

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    Related research

    Keywords: cultural differences; website design; communication structure; gender cognitive differences; consumer;

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    1. Bogdan Onete & Mihaela Constantinescu & Alina Filip, 2007. "Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 115-120, June.
    2. Alina Filip & Laurentiu-Dan Anghel, 2009. "Customer Loyalty and its Determinants in a Banking Services Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 288-297, June.
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