Advanced Search
MyIDEAS: Login to save this article or follow this journal

Distribution in Romania at the shelf supremacy’s moment of truth: competition and cooperation


Author Info

  • Theodor Valentin Purcarea

    (Romanian-American University)

  • Anca Purcarea

    (Academy of Economic Studies, Bucharest)


This article explores the development of the Romanian retail market, the recent evolutions on this market and the impact of the recent conflict between the retailers and the Romanian producers, starting from current questions not only in Romania but also at European level. The beginning of this conflict producers-retailers emphasized the accent placed on the retailers’ ethical behaviour in the context of the buying process of products from suppliers, namely the numerous slotting fees imposed on the suppliers so that their products reach the store’s shelves, covering the supply chain’s path whose efficacy depends on the collaboration relationships between participants, who also confront with a series of legal and ethical constraints, the legal ones resulting, in general, from the competition legislation and the one concerning consumers protection. Romania has confirmed its positioning as an important market for the large distribution chains. The promoter of the development of retail networks has been the consumer behaviour, within the challenging framework of the relation between marketing’s impact on consumer and consumer’ impact on marketing strategies. At the moment, numerous well-known distribution chains are actively participating on the Romanian market. The necessity of building an ecosystem of conversation, based on interpersonal communication, is being emphasized, creating a shared experience, building trust and strengthening the relationships between the participants in the supply chain. This involves evaluating the relationship between Romanian producers and the large distribution chains and the impact of this relationship on the social welfare.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL:
Download Restriction: no

Bibliographic Info

Article provided by Academy of Economic Studies - Bucharest, Romania in its journal The AMFITEATRU ECONOMIC journal.

Volume (Year): 10 (2008)
Issue (Month): 24 (June)
Pages: 9-25

as in new window
Handle: RePEc:aes:amfeco:v:10:y:2008:i:24:p:9-25

Contact details of provider:
Phone: 0040-01-2112650
Fax: 0040-01-3129549
Web page:
More information through EDIRC

Related research

Keywords: retail market; producer-distributor-consumer partnership; large distribution chains; slotting fees; consumer welfare;

Find related papers by JEL classification:


No references listed on IDEAS
You can help add them by filling out this form.


Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Gheorghe Săvoiu & Vasile Dinu & Laurenţiu Tăchiciu, 2012. "Romania Foreign Trade in Global Recession, Revealed by the Extended Method of Exchange Rate Indicators," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 173-194, February.
  2. Svetlana Vukotić & Jugoslav Aničić & Marko Laketa, 2013. "Clusters as a Part of Improvement Function of Serbian Economy Real Sector Competitiveness," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 224-245, February.


This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.


Access and download statistics


When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:10:y:2008:i:24:p:9-25. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Valentin Dumitru).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.