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The Effect of Advertising on Competition: A Survey

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Author Info
Comanor, William S
Wilson, Thomas A
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Article provided by American Economic Association in its journal Journal of Economic Literature.

Volume (Year): 17 (1979)
Issue (Month): 2 (June)
Pages: 453-76
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Handle: RePEc:aea:jeclit:v:17:y:1979:i:2:p:453-76

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  1. Jeffrey Milyo & Joel Waldfogel, 1998. "The Effect of Price Advertising and Prices: Evidence in the Wake of 44 Liquormart," NBER Working Papers 6488, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
    Other versions:
  2. Raquel Ortega-Argilés & Rosina Moreno, 2005. "Firm Competitive Strategies And The Likelihood Of Survival - The Spanish Case," ERSA conference papers ersa05p347, European Regional Science Association. [Downloadable!]
    Other versions:
  3. Rico Maggi, 1987. "Die Analyse der Wettbewerbsfähigkeit wirtschaftlicher Strukturen," Swiss Journal of Economics and Statistics (SJES), Swiss Society of Economics and Statistics (SSES), vol. 123(III), pages 367-389, September. [Downloadable!]
  4. David Soberman, 2002. "Informative Advertising: An Alternate Viewpoint and Implications," Review of Marketing Science Working Papers 1-3-1009, Berkeley Electronic Press. [Downloadable!]
  5. Rakesh Basant, . "Determinants of Entry in the Indian Manufacturing Sector," Working Papers id:985, esocialsciences.com. [Downloadable!]
  6. Matthias R. Greuner, David R. Kamerschen, Peter G. Klein, 2000. "The Competitive Effects of Advertising in the US Automobile Industry, 1970–94," International Journal of the Economics of Business, Taylor and Francis Journals, vol. 7(3), pages 245-261, November. [Downloadable!] (restricted)
  7. Paolo Coccorese, 2001. "Strategic Advertising for Entry Deterrence Purposes," CELPE Discussion Papers 61, CELPE (Centre of Labour Economics and Economic Policy), University of Salerno, Italy. [Downloadable!]
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